Presented by a NODA Associate Member, Advantage Design Group
In this session we’ll explore how Texas A&M University reimagined its orientation experience using content mapping. Participants will learn how our team tackled feedback about redundancy and engagement by aligning content with student needs and timing—delivering the right message at the right moment.
We’ll walk through our phased orientation model, which includes a required two-part online orientation (powered by Advantage Design Group) and in-person programming. You’ll hear how we used content mapping to streamline messaging, reduce repetition, and ensure each phase of orientation builds on the last with purpose and clarity.
This session will also highlight our collaborative approach to stakeholder engagement, including how we brought campus partners together to co-create a more intentional and student-centered onboarding experience.
LEARNING OUTCOMES:
By participating in this webinar, individuals will:
- Discover how content mapping can be used to align orientation messaging with student needs and timing.
- Learn how to use content mapping to reduce redundancy.
- Explore how a phased orientation model supports more intentional content delivery across platforms.
- Explore strategies for engaging stakeholders in collaborative planning and content development.
INTENDED AUDIENCE:
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Advancing Professionals
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Emerging Professionals
PRESENTER:
Olivia Elliot Program Manager of New Student & Family Programs Olivia earned a B.S. in Business Administration and an M.S. in Higher Education and Student Affairs from Northern Illinois University. During graduate school, she moved to Texas to begin her academic advising career at Texas A&M University. She now serves as a Program Manager for New Student and Family Programs. Olivia is active on the Leadership Development Committee and is committed to enhancing programming through strategic and futuristic planning, driving continuous improvement, and developing meaningful student support initiatives.
Libby Daggers, PhD Assistant Director, New Student & Family Programs Libby is the Director of New Student and Family Programs at Texas A&M University and has worked with new student orientation and family engagement since July 2012. She has a bachelor's degree in Psychology from the University of Illinois, a master's degree in College Student Personnel Administration from Illinois State University, and a PhD in Higher Education Administration. Libby is also actively involved in Family Engagement in Higher Education (AHEPPP).
Don Sears National Account Executive Don brings nearly two decades of experience as a business development professional, having served sectors including higher education, media, broadcast, and digital marketing. He has worked with colleges and universities to strengthen their connection with international students, and today, he consults with OTR and enrollment professionals to improve new student and family transitions with digital experience platforms. Don lives with his family in Jacksonville, Florida, and is a graduate of Florida State University.